Thought
Domain Name Series: Introduction to Domains
There are many theories about what makes a good domain name. And there are exceptions to just about every one as well.A domain name is the address of your site, for example, www.rexruff.com.
Usually, the domain name is the same as the name of the business or person who buys it. But unlike a real world store, you cannot just go out and hang up a shingle. Instead, you have to buy it from someone else, with any luck, a respectable "Domain Registrar".
From a domain registrar, like Pairnic.com, you can buy a domain name for under $20 dollars.
The problem arises in the form of common names already taken, or worse, domain squatters.
Every word in the dictionary is gone. Variations of many popular words are gone. Any famous names or brands are gone.
Many of these are gone to proper owners, but many are gone to domain squatters who buy them in order to later exploit people who may want to buy them.
Even if you own the rights to the name, in the case of a trademark, you still would have face a long a costly battle to get the name back. Unfortunately, acquiring a domain from a squatter through legal battles is often the same high price and takes much longer.
So given the difficulties of getting a domain name, the real trick these days, is creating a domain name not already taken that best represents your business.
This not only takes some thought and creativity, but patience as well.
First, think of a name.
Second, visit Pairnic.com and see if it is available.
When you see the results at Pairnic.com, it will show you that domain name as well as any options for slight variations, like .com, .net, .org.
There are many many ending types these days, but the most popular remain the three named above. ".com" is the best.
Another problem arises if you see that all three are available. If you buy the .com address then create a wildly successful and popular site, the squatter will move in to feed off you and buy up all the other dot endings available.
Most major companies have to buy up all these variations just to keep squatters from feeding off them. Not to mention slight variations of their name or common misspelling of the names.
So whether or not you buy other dot endings depends on the how much you want to spend on preventive measures.
There are many other guidelines to consider when selecting your domain name. The next part of these series will cover some domain name best practices.
Domain Name Series: Introduction to Domains
There are many theories about what makes a good domain name. And there are exceptions to just about every one as well.A domain name is the address of your site, for example, www.rexruff.com.
Usually, the domain name is the same as the name of the business or person who buys it. But unlike a real world store, you cannot just go out and hang up a shingle. Instead, you have to buy it from someone else, with any luck, a respectable "Domain Registrar".
From a domain registrar, like Pairnic.com, you can buy a domain name for under $20 dollars.
The problem arises in the form of common names already taken, or worse, domain squatters.
Every word in the dictionary is gone. Variations of many popular words are gone. Any famous names or brands are gone.
Many of these are gone to proper owners, but many are gone to domain squatters who buy them in order to later exploit people who may want to buy them.
Even if you own the rights to the name, in the case of a trademark, you still would have face a long a costly battle to get the name back. Unfortunately, acquiring a domain from a squatter through legal battles is often the same high price and takes much longer.
So given the difficulties of getting a domain name, the real trick these days, is creating a domain name not already taken that best represents your business.
This not only takes some thought and creativity, but patience as well.
First, think of a name.
Second, visit Pairnic.com and see if it is available.
When you see the results at Pairnic.com, it will show you that domain name as well as any options for slight variations, like .com, .net, .org.
There are many many ending types these days, but the most popular remain the three named above. ".com" is the best.
Another problem arises if you see that all three are available. If you buy the .com address then create a wildly successful and popular site, the squatter will move in to feed off you and buy up all the other dot endings available.
Most major companies have to buy up all these variations just to keep squatters from feeding off them. Not to mention slight variations of their name or common misspelling of the names.
So whether or not you buy other dot endings depends on the how much you want to spend on preventive measures.
There are many other guidelines to consider when selecting your domain name. The next part of these series will cover some domain name best practices.
