Thought
SEO Series: Intro | You Can't Fool Google
Trying to dupe Google is something akin to trying to steal from a casino. There are those who do it, but the risk is high and the punishment is handled in dark allies.The most common theme for a good web site is traffic. A site is nothing without visitors. Getting them is hard, providing what they need is harder and getting them to come back the hardest. Even the most popular topics, and most famous people still have no guarantee of a healthy flow of web traffic.
Planning on being famous, making a splash online, or having a famous child? Best to buy all relevant domains now. No joke. The moment a name becomes celebrity or buzz word starts glowing, there are sites going up to try to attract traffic about it. Some are of genuine interest and support, some are sleazy spam sites and domain squatters.
Either way, it means one thing: Search Rank Competition.
The tool to fight with in this competition is called "Search Engine Optimization" (SEO). However, everyone has access to this tool. The tool is only as good as it is utilized with effort, patience and consistency.
There are a lot of promises out there to get your site traffic or high rank in search engine results. One word: beware.
Good SEO is good SEO, but no guarantee. A lot of people, a lot of sites, have good SEO. Even great. And all are competing to be on the first page of results from search engines.
If anyone tells you different, you face two risks. 1) Paying out a lot of money, and even worse, 2) getting booted from the Google index (meaning you don't show at all!).
Though there are no guarantees to get high placement with google, there are guarantees how to get booted. There is good page rank, and there is negative page rank and there is no page rank. Negative page rank is really hard to shake.
The good news among all this treachery however, is that quality counts. A good site is rewarded. Good content is rewarded.
SEO is not a magic pill. It is a set of best practices that takes work and consistency to pay off. Elements of which will be discussed as this series continues.
SEO Series: Intro | You Can't Fool Google
Trying to dupe Google is something akin to trying to steal from a casino. There are those who do it, but the risk is high and the punishment is handled in dark allies.The most common theme for a good web site is traffic. A site is nothing without visitors. Getting them is hard, providing what they need is harder and getting them to come back the hardest. Even the most popular topics, and most famous people still have no guarantee of a healthy flow of web traffic.
Planning on being famous, making a splash online, or having a famous child? Best to buy all relevant domains now. No joke. The moment a name becomes celebrity or buzz word starts glowing, there are sites going up to try to attract traffic about it. Some are of genuine interest and support, some are sleazy spam sites and domain squatters.
Either way, it means one thing: Search Rank Competition.
The tool to fight with in this competition is called "Search Engine Optimization" (SEO). However, everyone has access to this tool. The tool is only as good as it is utilized with effort, patience and consistency.
There are a lot of promises out there to get your site traffic or high rank in search engine results. One word: beware.
Good SEO is good SEO, but no guarantee. A lot of people, a lot of sites, have good SEO. Even great. And all are competing to be on the first page of results from search engines.
If anyone tells you different, you face two risks. 1) Paying out a lot of money, and even worse, 2) getting booted from the Google index (meaning you don't show at all!).
Though there are no guarantees to get high placement with google, there are guarantees how to get booted. There is good page rank, and there is negative page rank and there is no page rank. Negative page rank is really hard to shake.
The good news among all this treachery however, is that quality counts. A good site is rewarded. Good content is rewarded.
SEO is not a magic pill. It is a set of best practices that takes work and consistency to pay off. Elements of which will be discussed as this series continues.
